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The issue with lots of green labels is they have a low barrier to acceptance to encourage membership


The issue with lots of green labels is they have a low barrier to acceptance to encourage membership. Many farmers go above and beyond what these organisations require who are supposedly the pinnacle of sustainability and ethical practices.


Thus we have the situation where you can sell beef as being grass fed when 51% of its diet is grass. Given that almost 100% of farms in this country will put their cows on pasture for at least the summer months it’s a totally meaningless distinction when someone says their beef is grass fed* (*in the summer months but we stuff them on imported soya the rest of the time)


Just for clarity then this Dexter Beef from is is 100% grass fed, 100% of the time. If your supplier can’t say the same your both paying a premium for absolutely nothing and cheapening an ethical stance you probably support.

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